Just like our jackets, our website is getting a funky little makeover! Hang tight as we rev up and roll.

Why We Upcycle

Upcycling denim is like giving your wardrobe (and the planet) a high five! Did you know it takes about 6,814 litres of water to make just one pair of jeans? That’s enough for you to drink eight glasses of water a day for over 6 years! By breathing new life into denim jackets with vibrant embroidery, we’re keeping this tough fabric in action and out of landfills. With over 92 million tons of textile waste created every year, your choice to upcycle doesn’t just save a jacket—it helps save the planet. Plus, each piece is as unique as you are, making sustainable fashion way more fun than fast fashion.

Denim Jackets

Denim Jackets

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Get to Know Us! Welcome to Our Story.

Welcome to Heron Creations, the heart and soul project of a dynamic mother-daughter duo nestled in the stunning landscapes of Central Otago, New Zealand.

With a flair for transforming the ordinary into extraordinary, we breathe new life into denim jackets with intricate embroidery, craft mischievously adorable voodoo dolls, and design delicate lace jewellery sets that tell a story. Each piece is a testament to our love for creativity, family, and the belief that beauty can be woven from the threads of imagination.

Join us on this whimsical journey where every creation is a celebration of craft, connection, and the quirky joy of being uniquely you.